About

The Once-ler, a ruined industrialist, tells the tale of his rise to wealth and subsequent fall, as he disregarded the warnings of a wise old forest creature called the Lorax about the environmental destruction caused by his greed.

Unlike modern CGI spectacles, this hand-drawn classic uses jagged, surrealist shapes to visualize a landscape being stripped bare. It hits much harder than your average cartoon by confronting the cold reality of industrial greed through a hauntingly simple lens.