Nathan for You

About

You can watch Nathan for You (2013) on Apple TV+, subject to provider eligibility, or buy on Apple TV+.

Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks,” Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan’s genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.

An unsettlingly deadpan persona guides absurdly specific marketing experiments that blur the line between reality and scripted comedy. Expect profound awkwardness as eccentric entrepreneurs attempt to save their shops through increasingly bizarre social maneuvers.